How does one take pre-existing farm footage from New Zealand and make it appealing to the average American consumer without losing out on Zespri’s quirky personality and its promise of quality?
We decided to flip corporate speak on its head, ‘translating’ it to highlight Zespri’s obsession with growing only the best kiwis. With an added product shoot that was highly intrinsic we were able to visualize Zespri’s promise of taste and quality.