4% increase in Coke volume sales, 2014 | 780% increase in Facebook traffic
Ramadan is a month where all advertisers are clambering for a share of airspace. A time where even non-food brands find a way to squeeze themselves into an already cluttered ad space with food-based messages.
How does a beverage brand like Coca-Cola, disrupt an ad-space completely choked by culinary messages?
Ramadan is also a month where families come together, and so lifting the global Share a Coke platform, we used the Coke bottle as a tool to bring families even closer than they were, by saying all those unspoken sentiments that needed to be shared.
The #ShareACoke campaign was such a resounding success, that we continued the same shopper strategy to launch the next season of Coke Studio, calling out all music lovers to share a coke with the their friends.