Sprite & Spice
Existing Persistent Brand Platform launched in 2013 | Adapted in Egypt & China
Pakistanis like their food spicy. In the country, one’s threshold for spices is held up as a badge of honor.
With Sprite’s competitor 7UP owning the love for food, we needed to find a niche that Sprite could build street cred with.
In comes this little intrinsic truth: water douses out the spice on your palate, while Sprite delivers a crescendo, accentuating the spice lover’s experience, before clearing out the residual bite of spice.
And from this piece of data was born a year-on-year platform. Launched in 2013, it is still being activated till today and has been lifted and shifted to markets like Egypt and China.
Presenting… Mirchi Pe Lagao Sprite Ka Tarka or when loosely translated Ignite the Spice with a Hit of Sprite