#56 WARC 100 / Communication Arts Annual / D&AD Pencil / Grand Effie / Bronze Clio / Bronze Cannes Lions / Bronze London International / Glass Spikes Asia / Gold Cristal / Glass + Creative Effectiveness Dubai Lynx / Gold AdStars / Silver Loeries
We were talking to a nation with a culture rich in wedding festivities, one that celebrates their brides in full zest. To throw light at the issue of child brides in a fitting context, we picked a bridal event that garners a lot of media attention; The Bridal Couture Week and collaborated with the biggest bridalwear designer; Ali Xeeshan to perform a stunt to hijack conversation around the show itself.
To mark the end of the fashion show, from amidst bejeweled brides, out came the showstopper; a little girl wearing a school uniform embellished with bridal motifs.
The Bridal Uniform, with its shocking juxtaposition of wedding ornaments and a school uniform, symbolized the trade-off that takes place when a girl is married young and is deprived of her right to an education.