Gold Spike / Gold Adstars / Shortlist Cannes Lions
In 2012, Malala Yousufzai, Shazia Ramzan and Kainat Riaz were shot by the Taliban for their crime of wanting to go to school in Northern Pakistan. They survived their injuries and emerged as determined spokespersons for the right of girls to be educated. Tasked with telling their story, we designed a symbol with the ultimate message of resistance: a book that speaks of knowledge being more powerful than any bullet that might try to stop it.
Introducing the world's first bulletproof novel: a book that tells the girls' stories on paper but which is bound with a cover made of bullet-resistant Kevlar-XP fibre. Released on World Book Day, all sales profits go to charities under SOC Outreach Foundation to help girls' education.